E-commerce & D2C
Boosting D2C conversions with a full-funnel overhaul
DCS helped a premium direct-to-consumer brand improve conversion, retention, and average order value through UX, automation, and acquisition optimization.
1.7% → 3.3%
Conversion rate
2.2x
Email LTV
90 days
First phase
Challenge
The brand was spending aggressively on growth but losing efficiency because campaign learning, site experience, and retention systems were not connected.
Approach
Mapped the full customer journey from acquisition through repeat purchase and identified the highest-value funnel leaks.
Redesigned key mobile conversion flows and launched segmented lifecycle automation across email, SMS, and WhatsApp.
Aligned creative testing, analytics, and commerce operations so performance decisions could be made weekly with a shared view of results.
Results
Conversion improved materially once friction on product pages, checkout, and post-purchase flows was addressed together instead of in isolation.
Retention automation created compounding value by increasing repeat behavior rather than relying only on fresh acquisition.
The client gained a more scalable full-funnel growth system instead of a short-lived campaign spike.